Experience Makers and the Bartlett Real Estate Institute have launched the CX in Real Estate – Future Leaders Programme.
Experience Makers is the real estate industry champion for customer experience professional training and research. The Bartlett Real Estate Institute (BREI) is part of University College London’s world-class faculty and the focal point for all built-environment professionals to re-think real estate.
The CX in Real Estate – Future Leaders Programme is the first short course of its kind to combine academic research with industry insight to provide a vital understanding of customer experience strategy in property, and the skills to implement it.
This exciting initiative is the culmination of research and consultation carried out by Experience Makers and partners that highlights an alarming gap between current training and the skills required for a fast evolving and increasingly service-driven industry.
The impact of coronavirus has plainly revealed the property industry’s reliance on its customers. The call for new and improved knowledge on how to create attractive and healthy places that respond to customer need has only increased.
”” This new short course delivered by the Bartlett Real Estate Institute and Experience Makers is an exciting next step in our journey to explore the richness and diversity of the value that real estate generates.
“The programme sets out to open minds to new ways of thinking about real estate in the Covid-19 era and will equip students with practical tools to put this into action. Our ambition is to foster a new generation of professionals who see real estate not as a commodity, but as means to deliver an outstanding experience to customers.”
Prof. Yolande Barnes, chair of the Bartlett Real Estate Institute
The CX in Real Estate – Future Leaders Programme is aimed at ambitious individuals working in all areas of property and its related fields, who recognise that real estate has evolved and who see themselves leading CX programmes at asset, team or business level.
CGA are delighted to be supporting Experience Makers on this innovative experience initiative for the property sector. By sharing our external market expertise along with other leading property companies on the advisory board such as TFL, The Crown Estate & MAPP we hope to ensure the relevance of the future leaders initiative to the sector. Chris Garthwaite, CEO, will also be leading one of the workstreams on Customer Journey Mapping where we will be sharing insights and case study examples from a selection of CGA’s ground breaking experience development work across its portfolio.
Initially delivered online via eight units over six weeks, the intensive short course provides participants with a rewarding learning experience, equips them with practical tools to take back to their business and offers the chance to be part of a new alumni of property professionals with a customer mindset.
The CX in Real Estate – Future Leaders Programme is supported by Experience Makers members and developed in consultation with an Advisory Group of leading organisations passionate about pushing the industry forward.
These include The Crown Estate, Get Living, MAPP, Savills and Transport for London. Their involvement ensures that the programme is rooted in real-world aims, actions and successes.
Harriet Jones, Producer, Experience Makers, said: “Experience Makers was founded two years ago with a mission to champion education and research in customer experience in real estate. We are thrilled to have found an academic partner that shares our ambition to rethink real estate.
“We believe that this programme is an international first and we are excited to welcome participants from the UK, Europe and the rest of the world.
“Guided by industry experts, the new programme will challenge the status quo and create future leaders who understand the financial and customer imperative.”
Information about the course is available here:
Course start date: Tuesday, May 4 2021
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