In complex supply chains, how does a B2B provider embrace knowing their immediate customer as well as the end customer or user?
This conversation between CGA’s expert on customer centric change management Katie McConochie and Partner & CCO Graham Ryan provides great insight into what is happening in B2B2C in this post-Covid world, what businesses should focus on to become more customer centric and, ultimately, ensure customer loyalty to help with business success.
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by ForgetWP®