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Insights

At CGA, we are continually thinking, creating and sharing. Read some of our insights from the field.

Leadership Perspectives on Current CX Priorities

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We asked our network of customer experience leaders about their CX priorities for the coming year and what they believed their biggest challenges to be. In CGA's 2024 CX Navigator…

Why empathy requires listening on a meaningful level

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Language, listening and cultural context: why words matter    Much of creating, understanding and improving customer experience, particularly at the point of research, is about listening. What's said, what's not…

How much customer research really gets used?

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How much customer research really gets used?    At CGA one of the things we're really passionate about is tying customer insights to action. It's not enough to do research…

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